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Ruth

Communications, technology & street photography

| less than a minute read

Jony Ive - the real man behind Apple

One of the first books I edited (in a previous life in educational publishing) was an A Level Design & Technology book (you can still purchase it second-hand:

http://www.amazon.co.uk/Advanced-Manufacturing-Design-Technology-Students/dp/0340705280/ref=sr_1_fkmr0_1?ie=UTF8&qid=1424258910&sr=8-1-fkmr0&keywords=Advanced+Manufacturing%2C+Design+and+Technology%3A+Student%27s+Book+%28Royal+College+of+Art+Schools+Technology+Project%29).

It had a case study on the then, little- known English guy working in design at Apple - Jonathan Ive. Ever since I worked on that book, I have followed the rise and rise of Mr Ive ...

He has created some of the most recognisable and iconic objects of our age, but Apple’s head designer Jony Ive has always been something of an enigma. The Briton behind the iMac and the iPod is usually as secretive about himself as Apple is about its products, but recently he and and the tech giant gave unprecedented access for a New Yorker piece. The profile, by Ian Parker, runs to 20 pages in print and takes about an hour to read.

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Tags

jony ive, apple, design & technology