The functionality of the Wimbledon App improves year-on-year, and this year sees the introduction of new features for people actually visiting the tournament. The app is customised depending on whether you answer yes/no to the 'Are you visiting?' question when you first download the app - enabling the app to serve up content to enhance your experience when you do visit the grounds in SW19.
Sadly, I'm not visiting this year, but so far I've enjoyed two days of accessing real-time information and additional video content.
Previously Wimbledon’s digital push had focused on keeping absent fans up to date with the latest news, but the All England Lawn Tennis Club is now using digital technology to enhance the experience of visitors to the grounds in West London. As part of the on-the-day experience of the application, it sends relevant push notifications to users planning to visit, to “build anticipation” and remind them to prepare for the event. These continue when the visitor reaches the grounds, to inform them of activities they can participate in during the visit.
http://www.computerweekly.com/news/450298531/Wimbledon-deploys-smartphone-app-to-engage-fans
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