After Ellen DeGeneres' Oscars-selfie-beats-Obama-retweet-record on Twitter, we have another record ... the World Cup has already become the biggest social media event ever.
The tournament's first week, June 12 to 18, spurred 459 million posts, likes and comments on Facebook, according to the company. Compare that to 185 million interactions about the Super Bowl, 120 million for the Sochi Winter Olympics and 25.4 million for the Academy Awards in March, and you realize the World Cup inspired more activity than the other three combined.
http://edition.cnn.com/2014/06/23/tech/social-media/world-cup-social-media/
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