Ofcom's recent survey states that 41% of the UK population now use the internet to keep up-to-date with news (up from 32% last year), with 40% reading a newspaper.

TV is still the most popular source (75%), and radio increased by 1% to 36% this year.

This highlights the trend for more people using mobile devices to access media, and the challenge that faces traditional media.

This is a trend seen in the traditional book market too, with the ebook due to overtake the printed book as Britons' preferred format for reading novels by 2018.